Ecstasy BD | Lifestyle Store: 2014

Ecstasy is one of the leading fashion brand in Bangladesh. It is generally known as lifestyle store as it brings some extraordinary clothing for all sorts of people.

From its humble beginnings as a single store chain in 1997, Ecstasy has quickly become one of the nations largest fashion retailers. Ecstasy lifestyle store offers quality exclusive and trendy merchandise to the consumers.

To understand consumers’ needs and their perception on brand fashion shop and to know about consumer insights for targeting new consumers more effectively and serve current consumers better, Ecstasy comes with some good segmentation idea.

Customer Profile :

Demographic :

Age - 10 to 50

Gender - Unisex
Occupation - Student, Service holders, Business men, Corporate people.
Income - BDT 1000 to above.

Geographic :
Location : Urban & City Areas.
Area : Dhaka, Chittagong, Sylhet, Rajshahi, Khulna.

Psycho-graphic :

Lifestyle : Trendy, Stylish, Rich.

Attitudes : Unique & Friends oriented.

Perception : Trendy image
Preference : Youths are the mostly preferable.

IMC Campaign for Ecstasy :
Ecstasy has various types of direct/indirect campaigns.

Advertising :

Ecstasy lifestyle store uses many non-personal components like TVC, Newspaper, Magazine ads, Online ads etc.

Ecstasy wants to seek youth's attention. For this, they shows different types of videos or sponsored ads through online.

They also gives random billboard ads of their new or upcoming attractions.

Sales Promotion :
Ecstasy Lifestyle store uses different types promotional policy for launching their products to the consumers.
Their promotional activities are emphasized to build their quality and reliability attributes on consumers mind with trust and professionalism in their work, price is not their main concern to be focused in their promotional activities. As being both manufacturer and retailer, they have a full control both on their production, distribution and market outlet. Their potential consumers are those who acknowledge that brand fashion shop is all about quality and most importantly those who can afford the products. They develop their products for the targeted market based on clothing culture as well as from the western perspective in Bangladesh.

They sometimes also provides discounts as their promotional activities.

My Opinions :
a) Ecstasy lifestyle store needs to pay attention to things that add value to their proposition, because these things accumulate and they cannot be easily copied or challenged by competitors. They also can create exclusive brand segment compare to other clothing related products.
b) Communication skill needs further improvement between corporate office and market outlets.
c) The man power should be increased for lessen the load of worker in showrooms.
d) Should put more details on the company’s web site.

beginnings as a single store chain in 1997,Ecstasy has quickly become one of the nations largest fashion retailers. Ecstasy lifestyle store offers quality exclusive and trendy merchandise to the customers. - See more at: http://www.explore-dhaka.com/explore/spot_details/spot_id/681/name/ecstasy-banani#sthash.hBakpnik.dpuf

From its humble beginnings as a single store chain in 1997,Ecstasy has quickly become one of the nations largest fashion retailers. Ecstasy lifestyle store offers quality exclusive and trendy merchandise to the customers. - See more at: http://www.explore-dhaka.com/explore/spot_details/spot_id/681/name/ecstasy-banani#sthash.XJ0QsAOR.dpuf

Ecstasy BD | Lifestyle Store

Monday, 3 November 2014

Ecstasy Lifestyle Store

Customer Profile :

Demographic :

Geographic :

Psycho-graphic :

IMC Campaign for Ecstasy :

Advertising :

Sales Promotion :

My Opinions :